Buy-to-let investors are increasingly using their strong negotiating position to secure significant discounts as the housing market cools.
According to analysis from Hamptons, landlords accounted for 14.1% of all property purchases across Great Britain in July 2026, compared with a year-to-date average of 12.4%.
Investors are also becoming more ambitious with their offers. The average landlord paid just 88.7% of the original asking price in July, while 56% of investor offers were at least 10% below the initial asking price. Among cash buyers, this figure increased to 63%.
Sellers appear increasingly willing to negotiate, particularly those who have been on the market for some time. More than a quarter of investor offers made at least 10% below asking price were accepted. Leasehold properties offered some of the biggest opportunities, with flat owners accepting 41% of heavily discounted offers.
Although higher interest rates and increased regulation continue to affect investment returns, a slower sales market can create opportunities for landlords who are ready to proceed.
A chain-free position, access to cash or a low level of borrowing can all strengthen an investor’s hand. However, securing a discount is only part of the equation. Careful consideration should still be given to rental demand, likely maintenance costs and the property’s long-term potential before committing to a purchase.
